Sexyy Red Unveils Bold New Fashion Collab with Ed Hardy

Rap star and cultural icon Sexyy Red is taking her unique style to the next level with her latest venture—a fierce collaboration with fashion brand Ed Hardy. Just off her recent tour, the St. Louis-born artist has partnered with the legendary brand to release a limited-edition capsule collection that dropped this past Friday. Known for its rebellious, bold designs, Ed Hardy’s newest partnership with the unapologetic rapper is the perfect blend of edgy street wear and vibrant fashion.

This exclusive line features a striking selection of seven must-have pieces, ranging from bold bikinis to eye-catching mesh dresses, alongside a sleek sarong and a signature “Sexyy Red 4 President” tote. Each item is a reflection of Sexyy Red’s unmistakable personality, matched with Ed Hardy’s iconic flair for standout, daring fashion.

Speaking on the collaboration, Sexyy Red shared her excitement, saying, “We’ve been rockin’ Ed Hardy for years in St. Louis, so this feels like everything coming full circle. We really killed it with this collection—every piece snaps!” Her connection to the brand goes beyond fashion, tied to her hometown roots and the culture she represents, making this project even more special for her fans.

For those eager to get their hands on the collection, it’s now available for pre-sale at edhardyswim.com. Fans can snag these exclusive pieces before the full release hits stores. This fashion drop follows the rapper’s recent announcement of her upcoming cosmetics line, Sexyy Gloss, marking her continued expansion into the business world.

Sexyy Red is proving that her influence extends far beyond music, as she continues to shake up both the fashion and beauty industries. Her fans are buzzing to see what she’ll do next as she solidifies her role as both a trendsetter and a business mogul.